This is the most comprehensive "how to" textbook ever for the direct sales/network marketing distributor. It teaches how to prospect, present, follow-up and close. It teaches how to retail and to recuit warm and cold markets It will teach distributors how to create and how to carry out an appropriate business plan. It is jam-packed with sales tips and how-to ideas to create "fun" business that will attract others. It teaches how to build a local and national distributorship using all forms of media and how to incorporate your marketing into an effective integrated marketing approach. Finally, distributors will learn how to be an effective upline and build a successful national distriburorship.